Purple Heart Foundation Privacy Policy

Military Order of the Purple Heart Service Foundation is a 501( c )(3) non-profit ("Charity"), and operates a website located at http://www.purpleheartfoundation.org which enables individuals, groups, companies, business partners and/or other organizations to donate to Military Order of the Purple Heart Service Foundation. This Privacy Policy describes your rights regarding the Charity's collection, use, storage, sharing and protection of your personal information, which consists of personally identifiable information associated with a donor, including but not limited to name, address, email address, credit card information, and/or donation amount. This Privacy Policy also describes the rights regarding the Charitie's collection, use, storage, sharing and protection of your personal information, which consists of personally identifiable information associated with customer purchasing details for products and tickets related to Charity and Charity partner events. These policies apply to the Military Order of the Purple Heart Service Foundation website ("Site") and all related sites, services, and tools regardless of how you access or use them.

You accept this Privacy Policy (“Privacy Policy”) when you access or use our products, services, content, features, technologies or functions offered on our website and all related sites, services, and tools. We may amend this Privacy Policy at any time by posting a revised version on our website. The revised version will be effective at the time it is posted. Your continued use of the Charity's website, services, features, content, technologies or functions following posting of amendments will be considered express consent to all amendments to this Privacy Policy.

In order to make donations and/or purchase Charity related event tickets or products, donors and customers must agree to this Privacy Policy, and the applicable terms and conditions of any third party website or service as appropriate. Participating donors and customers must complete the Charity approved donation processed made available on www.purpleheartfoundation.org and Charity Approved Partner websites. Persons and organizations with permission to use the Charity marks and promote donations to the Charity are considered “Charity Approved Partners." This Privacy Policy applies to the Charity's collection, use and disclosure of personal information from Charity Approved Partners, as well as from persons who merely visit the Site. Military Order of the Purple Heart Service Foundation has adopted and implemented this Privacy Policy as part of our commitment to protecting your personal information.

Information Collected:
Military Order of the Purple Heart Service Foundation collects the following types of personal information in order to personalize and improve your experience. Military Order of the Purple Heart Service Foundation collects information both automatically and from you when you access, make a donation or purchase a product from the Charity Site. This policy extends to your access, donation or purchase of any Charity related landing page, donation, product or service provided by a Charity Approved Partner or their site.

Military Order of the Purple Heart Foundation may collect information from your computer, mobile phone, or other access device. This information may include, but is not limited to, data about the pages you access, computer IP address, device ID or unique identifier, device type, geo-location information, computer and connection information, mobile network information, statistics on page views, traffic to and from the sites, referral URL, ad data, standard web log data and other information. We collect additional information through the Charity Site that cannot be used to personally identify you (all such information is “Non-Personal Data”). Non-Personal Data ordinarily includes aggregate, summary, de-identified or other anonymous data, and may include, by way of example, statistics regarding total registrations, total amount of donations, popularity of particular pages within the Site, or information regarding types of Internet browsers used by Charity Approve Partners. We also collect anonymous information through the Charity's use of cookies.

“Cookies” are small files placed on a user’s computer by a website in order to facilitate use of that website. For example, a cookie may contain information about a user’s preferences, so that the website automatically complies with those preferences whenever the user visits that website. When using the Charity Site, we may create “cookies” on your computer for purposes of facilitating and maintaining your current user session, and may collect Personal Information using those cookies in order to enable the Charity to identify you in connection with the Site and to track use of the services for purposes consistent with this policy. You are free to decline our Cookies if your browser or browser add-on permits, unless our Cookies are required to help prevent fraud or help ensure the security of websites we control. However, declining our Cookies may interfere with your use of the Site.

Do Not Track (DNT) is an optional browser setting that allows you to express your preferences regarding tracking by advertisers and other third-parties. We do not currently respond to DNT signals. We do, however, provide you notice of the tracking by advertisers and other third parties in our privacy policies.

We may collect and store any information you provide to us, including but not limited to when processing donation payments, ticket or product purchases, or as otherwise required to access, use, donate or purchase on the Charity Site. In addition, Military Order of the Purple Heart Service Foundation collects certain Non-Personal Data.

Military Order of the Purple Heart Service Foundation collects and maintains a record of all data provided through any of the above-mentioned channels. In the course of making a donation or purchasing a product, ticket or service, donors and/or customers may be required to provide certain contact information and financial information, such as name, address, email address, credit card information or other payment method information (including but not limited to PayPal).

We also collect and maintain records of information that you voluntarily provide to us. For example, we may ask you to participate in a survey, and may ask you to provide personally identifiable information, such as age, gender or other demographic data. However, unless such information is necessary for operating the Site or required by the Terms and Conditions, we do not require you to provide such information to us. By providing such information voluntarily, you give Military Order of the Purple Heart Service Foundation permission to use such information as described in this Privacy Policy.

Military Order of the Purple Heart Service Foundation may also receive information about you from other sources, including Charity Approved Partners. This information may include, but is not limited to donor or customer name, address, and email address. This data is used to collect and maintain records of all individual transactions conducted in relation to the Charity. Please note that donor and customer credit card information, donation amounts and individual identifiable demographic data will not be shared.

The Military Order of the Purple Heart Service Foundation products, services and requests for donation are not directed to children. Protecting the privacy of children is very important to us. We do not collect or maintain personal information from people we actually know are under 18, and no part of the Military Order of the Purple Heart Service Foundation's products, services and requests for donation are designed to attract people under 18. If we later learn that a donor or customer is under 18, we will take steps to remove that individual's personal information from our databases.

Use and disclosure of collected information
Military Order of the Purple Heart Service Foundation uses information collected in several ways, as outlined in this Privacy Policy. For example, we use personal information as needed to process donations made by donors and customers, and to communicate with such donors and customers. We also use both personal information and Non-Personal Data when evaluating ways to improve the Charity's Site, services, products, and more. As further described below, we may disclose collected information, including personal information, to certain third parties in connection with collecting or processing donations, or as required by law. We will not use or disclose collected information in ways different from what is described in this Privacy Policy unless otherwise required by law.

Military Order of the Purple Heart Service Foundation uses information collected from you in order to provide donation services as required by law (“Necessary Disclosures”).
For example, we use such information to do the following:

- To communicate with each donor or customer to confirm payment and/or registration and to inform about the status of particular transactions, or as otherwise necessary to provide Charity products or services;
- To process donations, including but not limited to, billing donors and obtaining authorizations for payments (e.g., credit card payments, certified bank checks, wire transfers or other electronic payments);
- To send donors and customers receipts and appropriate tax documentation for transactions made through the Site.
- As a necessary part of providing Charity services, products and for processing donations, we may disclose information collected from you as described in this Privacy Policy. For example, we will disclose certain personal information collected from you through the Charity Site, or other websites and services with which we partner through Charity Approved Partners. Charity Approved Partners and other third parties are prohibited from using your personal information for any other purpose than what is disclosed in this Privacy Policy and the Terms and Conditions.

When you use the Charity Site to make a donation, you are designating the Military Order of the Purple Heart Service Foundation as the intended beneficiary of a donation. Under certain limited circumstances, the Charity may be subject to legal requirements to disclose information collected, and our policy is to comply fully with all such legal requirements. The disclosures contemplated by this policy are required. If you do not want us to make such Necessary Disclosures, or to use Non-Personal Data without restriction, you must not use the Charity Site.

If we collect information that you provide to us voluntarily by participating in online surveys, through email communications, or by other means, we will treat that information as described above, as applied to both personal information and Non-Personal Data.

Military Order of the Purple Heart Service Foundation uses Non-Personal Data in a variety of ways, including but not limited to, evaluating the performance of the Site and the general preferences of donors and customers, or to generate anonymous statistics for the benefit of nonprofit organizations participating in the Site or for Charity Approved Partners. Because Non-Personal Data is entirely anonymous, and therefore can never be used to identify you, this Privacy Policy does not limit the Charity's ability to use or disclose Non-Personal Data.

Military Order of the Purple Heart Service Foundation will not sell, trade or rent your personal information to any third party for promotional or unknown uses.

Choice, opting-in to Optional Communications and Optional Disclosures:

Because Military Order of the Purple Heart Service Foundation respects your privacy, we provide certain opportunities for you to indicate your preferences regarding how we use and/or disclose information collected about you from the PayPal Giving Fund Services. If you are a a donor or customer, you will be able to inform us whether you wish to receive certain Optional Communications from us and our select partners by indicating your preferences during any transaction process. Each donor or customer may also contact our administrative office to adjust their donor/customer preferences by calling (703) 256-6139. Please also note that, although we will respect preferences that you indicate regarding Optional Communications and Optional Disclosures, information is nevertheless collected from your use of the Charity Site as described above. We will treat Personal Information collected from you in accordance with your preferences, unless otherwise required by applicable law.

Military Order of the Purple Heart Service Foundation does not maintain responsibility for the manner in which third parties use or further disclose personal information collected from you through the Site after the Charity has disclosed that information to those third parties. However, we do require our third-party service providers to promise not to use such information except as necessary to provide the relevant services to us. If you do not want Military Order of the Purple Heart Service Foundation to use or disclose personal information collected about you in the manners identified in this Privacy Policy as “Necessary Communications” and/or Necessary Disclosures, you must not use the Charity Site for donations, products, tickets or services. Necessary Communications are any and all communications that are necessary to provide services to donors and customers. Please note that donors and customers are merely visitors to the Site and do not have to register an online profile therefore the Site does not collect any personal information except for information collected automatically in connection with the Site and/or provided by you for the purpose of processing a donation or transaction.

The Site contains links to other websites. Please be aware that Military Order of the Purple Heart Service Foundation is not responsible for the privacy practices or the content of such other websites. Military Order of the Purple Heart Service Foundation encourages it's supporters, donors and customers to be aware when they leave the Charity Site and to read the privacy statements of each and every website that collects personally identifiable information. This Privacy Policy applies solely to information collected by the Charity Site through the Site and through all related sites, applications, services and tools.

How we Protect and Store Personal Information:
Throughout this Privacy Policy, we refer to “personal information” to describe information that can be associated with a specific person and can be used to identify that person. We do not consider personal information to include Non-Personal Data. We store and process your personal information on our computers in the United States where our facilities are located. We protect your information using physical, technical, and administrative security measures to reduce the risks of loss, misuse, unauthorized access, disclosure and alteration.

Please be aware that, although we endeavor to provide reasonable security for information in our possession and control, no security system can prevent against all potential security breaches, and Military Order of the Purple Heart Service Foundation bears no liability for uses or disclosures of Personal Information or Non-Personal Data arising in connection with the theft thereof.

Please contact the Military Order of the Purple Heart Service Foundation administrative office at (703) 256-6139 if you have any questions about this Privacy Policy.


This Privacy Policy (this “Privacy Policy”) describes Trail Software’s (d/b/a Kindful) (“Trail Software”, “Kindful,” “we,” “us,” or” “our”) collection, use, and disclosure of “personal information” that may be collected by Kindful anytime you (“you” or “user”) visit our website, [https://www.kindful.com] (this “Site”). “Personal information” means information about an identifiable individual who can be directly or indirectly identified, which does not include information of an aggregate or anonymous nature where a specific individual or individuals cannot be identified.


This Privacy Policy is applicable only to this Site and does not apply to any third party websites or to other companies or persons. This Site may contain links to, and media and other content from, other sites. Because of the dynamic media capabilities of this Site, it may not be clear to you which links are embedded in this Site and which are embedded in third-party media or content. Kindful cannot and does not guarantee the privacy policies and practices of any third party. Kindful does not control, operate, or endorse any information, products, or services of any third-party websites that may be reached through links from this Site. The use of any personal information provided by you to such third party will be governed by that party’s privacy policy. If you are unsure whether a website is controlled, affiliated, or managed by Kindful, you should review the privacy policy at each linked website to determine how that site treats your personal information.

TRAIL SOFTWARE MAY CHANGE THIS PRIVACY POLICY FROM TIME TO TIME. THE REVISED POLICY WILL BE POSTED ON THIS SITE. Your continued use of this Site after Kindful posts a revised Privacy Policy signifies your acceptance of the revised Privacy Policy and your consent to Kindful’s collection, use, and disclosure of your personal information according to the terms of the updated Privacy Policy. It is therefore important that you review this Privacy Policy regularly to ensure you are updated as to any changes. This Privacy Policy was last revised on July 1, 2019.

Information we collect and how we may use it

If you are a customer of Kindful, we collect certain information about you in order to provide you with our donor management system and/or online payment service (the “Service”). When you register for the Service we will request some personal information such as your name and email address, and information about your organization such as the name of your organization, Tax ID, mailing address, and tax designation. Furthermore, if you are opening a merchant account, Kindful may also obtain information about you from third party sources, including, without limitation, consumer reporting agencies. This information is used to contact you about the services on our Site for which you have expressed an interest. As part of the Service, we may also collect donor information on behalf of your organization. Except as may be expressly set forth herein, we will not use any donor information collected on your behalf for any purpose other than to provide the Service. Any tax or financial information we collect is used only to bill you for the Service. If you purchase the Service by credit card, this information will be transmitted to our credit card merchant account provider, and may be forwarded to your credit card provider. We do not store credit card information.

If you are a donor for a Kindful customer, we collect certain information from you in order to process your donation (“Donor Information”). Kindful will use Donor Information during the course of providing the Service to such Kindful customer. Kindful may also use Donor Information at an aggregate level for internal business analyses and fraud prevention. During the course of providing the Service to Kindful customers, Kindful may disclose Donor Information to banks, processors, card associations, and other financial institutions that are involved in the course of processing or screening the transaction applicable to the Donor Information.

We may use personal information for internal purposes to provide you with other products and services, or to contact you regarding administrative notices or communications relevant to you on this Site. In addition, we may use personal information to provide or improve products or services that you have requested.

Please note that personal information does not include “aggregate” information, which is data we collect about a group or category of users, from which individual identities or other personal information has been removed. This Privacy Policy in no way restricts or limits our collection, use, or our ability to sell such aggregate information.

Additional Limits on Use of Google User Data: Notwithstanding anything else in this Privacy Policy, the following types of your Google data will be subject to these additional restrictions:

  • We will only use access to read Gmail message bodies (including attachments), metadata, headers, and settings to display emails to authorized users of Kindful and will not transfer this Gmail data to others unless doing so is necessary to provide and improve these features, comply with applicable law, or as part of a merger, acquisition, or sale of assets.

  • We will not use this Gmail data for serving advertisements.

  • We will not allow humans to read this data unless we have your affirmative agreement for specific messages, doing so is necessary for security purposes such as investigating abuse, to comply with applicable law, or for our internal operations and even then only when the data have been aggregated and anonymized.

When we disclose your information

Kindful takes your privacy very seriously. The information we collect is used to provide the Service, and, in general, is not shared with or sold to other organizations for commercial purposes. However, there are times when it may be advantageous for Kindful to make certain personal information about you available to companies that Kindful has a strategic relationship with or that perform work for Kindful to provide products and services to you on our behalf. These companies may help us process information, deliver products or services to you, provide customer service, manage and enhance user data, assess your interest in our products and services, or conduct user research or satisfaction surveys. We may also disclose your personal information, if you have authorized us to act on your behalf to initiate the creation of a merchant account for the purpose of accepting donations by credit card.

At times we may be required by law or litigation to disclose your personal information. We may also disclose information about you if we determine that for national security, law enforcement, or other issues of public importance, disclosure is necessary.

In addition, Kindful may sell, transfer or otherwise share some or all of its assets in connection with a merger, acquisition, reorganization or sale of assets, or in the event of bankruptcy. In such an event, personal information may be one of the assets transferred.

How we protect your personal information

Kindful takes precautions to safeguard your personal information against loss, theft, and misuse, as well as unauthorized access, disclosure, alteration, and destruction. Please be aware, however, that despite our efforts, no security measures are perfect or impenetrable and no method of data transmission that can be guaranteed against any interception or other type of misuse.

You can help us by also taking precautions to protect your personal data when you are on the internet. Do not share your registration information with anyone, and make sure you use a secure web browser.

Accessing your information

This Site may contain web pages through which you can correct or update some of the personal information you have provided to us. Kindful will make a good faith effort to make requested changes and correct your data if it is inaccurate or delete the data if we are not required to retain it by law or for legitimate purposes.

Cookies and other technologies

To make this Site more useful to you, we automatically gather general statistical information about this Site and its visitors, such as IP addresses (and information tied to IP addresses, such as screen size, color depth, language, java enabling, flash version, page title, host name, referring source, and page path), browsers, pages viewed, number of visitors, services purchased, etc. In doing so, we do not reference you by name, email, mailing address, or any similar personal information. We use this data in the aggregate to learn about our visitors and to improve our ability to cater to their needs. We may use third party vendors to gather general statistical information about this Site and its visitors as well as to perform certain services on behalf of this Site, such as hosting this Site, designing or operating this Site’s features, or performing other administrative services. We may provide these companies with access to your personal information to carry out the services they are performing for you or for Kindful.

As part of our service, we also use cookies to store and sometimes track information about you. A “cookie” is a small amount of data that is sent to your browser from a web server and stored on your computer’s hard drive. Generally, we use cookies to remind us who you are, to give you easier access to repeatedly used account information, to gather statistical information about usage, to research visiting patterns, and to help target advertisements based on user interests. In some instances, our partners and advertisers appearing at this Site may use their own cookies. Your web browser settings, which you may change at any time, determine if and how a cookie will be accepted. By changing those settings, you can accept all cookies, be notified when a cookie is set, or simply reject all cookies. If you decide to reject all cookies, please be aware that you may be required to re-enter your information more often and certain features of this Site may be unavailable to you.

Your California Privacy Rights

Residents of the State of California, under a provision of the California Civil Code, have the right to request from companies conducting business in California a list of all third parties to which the company has disclosed personal information during the preceding year for direct marketing purposes. Alternatively, the law provides that if the company has a privacy policy that gives either an Opt-out or Opt-in choice for use of your personal information by third parties (such as advertisers) for marketing purposes, the company may instead provide you with information on how to exercise your disclosure choice options.

Kindful qualifies for the alternative option; it has a comprehensive privacy policy and provides you with details on how you may either Opt-out or Opt-in to the use of your personal information by third parties for direct marketing purposes. Therefore, we are not required to maintain or disclose a list of the third parties that received your personal information for marketing purposes during the preceding year.

If you are a California resident and request information about how to exercise your third party disclosure choices you must send a request to support@kindful.com.